SUBfestive, celebrating the city of Surabaya

On Sunday, December 15, 2013 at Balai Pemuda Surabaya, Ayorek! launched a variety of media that have been made ​​for more than a year: websites, book, journal, and Internet-based music label (netlabel). For this launch, Ayorek! in collaboration with various parties, organised a city festival SUBfestive.

SUBfestive is a festival that invites Surabaya citizens, especially youths, to celebrate the city by participating actively in cultivating and developing the knowledge and creativity of Surabaya, making works that reflect the ideas and issues of everyday life, combined with the ideas and practices of media today. Either by making films, animation, writing, music. To remix, renew, cultivate our own understanding of the city, and creating new alternatives. Celebrating the diversity of insight and wisdom for a more sustainable, liveable and lovable city. · 22 December 2013 · Keywords: ·

Welcome to Ayorek! SUB Festive 2013 at Balai Pemuda. The event was held next to Surabaya Tourism Information Center (TIC), it is also organised as part of Surabaya Night Performance.

Selamat datang di Ayorek! SUBfestive

Welcome to Ayorek! SUBfestive

While, Surabaya Spectacular Night is usually held every Sunday. I think Balai Pemuda should provide more space for youth events like this, since it is derived literally from the name of the building, haha you’re welcome :D

Jadual Ayorek! SUBfestive

Ayorek! SUBfestive rundown

Surabaya was colder that day, the influence of west monsoon which always pours more rains in December. There were many fun things and talks that can brighten up your mind.

Surabaya AnimNation screening

Surabaya AnimNation yang diselenggarakan oleh Cak Ikin (Gathotkaca Studio). Foto: Erlin Goentoro

Surabaya AnimNation organised by Cak Ikin (Gathotkaca Studio).

The event started with the screening of Surabaya AnimNation. Cak Ikin from Gathotkaca studio (, a renowned animator of his own right with his infamous Grammar Suroboyo, has organised and provided cool animation nutrition for Surabaya people. Through this independent, regular screening program, Cak Ikin invites various animators to send a short piece (not more than 8 minutes) to then organise its screening in SUBfestive and Sunday Market (22 December) in Surabaya Town Square. Surabaya AnimNation closed by a short animation film by Cak Waw that was getting hypes from Festival Film Indonesia. Indeed, it’s cool and funny. Everyone’s enjoying the show by the burst of laughters.

Cak Ikin dari Gathotkaca Studio, penyelenggara Surabaya AnimNation. Bersama MC, Oudysse Samodra dan Deasy Esterina. Foto: Erlin Goentoro

Cak Ikin from Gathotkaca Studio, the organiser of Surabaya AnimNation.

Launching of Ayorek!: website, book, journal

Then, there was a short presentation by kathleen about Ayorek!, including its website, SUBversi book, Treasure Hunting and SUB/SIDE. Literally, Ayorek is a combination of two phrases in Surabaya’s language, ayo means come on, while rek is the term used in our every day language to address our friends. It is also derived from budaya arek or the spirit of youth in our culture especially in some parts of East Java including Surabaya.

Suasana SUBfestive. Foto: Erlin Goentoro


Ayorek! website ( contains stories in text, photos and videos, about Surabaya and urban life, focusing on cities, culture, work, design and life. The website also contains directory of communities, maps of sharing space, and calendar of events in Surabaya. Buku Ayorek! SUBversi merupakan bunga rampai cerita hasil dari lokakarya untuk menggali berbagai pengetahuan kota. Memuat cerita-cerita mengenai Surabaya, hingga kumpulan ulasan buku dalam bahasa Inggris dan Indonesia.

SUBversi book

SUBversi book. The Gembong Market feature was written and illustrated by me and inyongski

Ayorek! Journal on the other hand is a periodical containing stories about Surabaya and city life. The first edition brings out Kampung Arab, with features written by Erlin Goentoro, Adhiel Alba, and illustrated by Nitchii.

Ayorek Journal #001, featuring Kampung Arab

Ayorek Journal #001, featuring Kampung Arab

So that’s why, consider this an open invitation for everyone to participate in Ayorek, “a platform to record, connect, and enable the city and the people of Surabaya”. Now, everyone can contribute to the knowledge about Surabaya by posting your ideas, articles, videos, audios and photos on Ayorek! website. Ayorek! can be a platfrom that pretty much like the combination of and visualized like They Draw and Travel for the mapping. Yes, I love c2o and Ayorek! Check out their web to gain knowledge and story about our super hometown, Surabaya!

Jasmine: Ayo, Rek! :)  Foto: Erlin Goentoro

Jasmine: Ayo, Rek! :)

Discussion on media, commons, creativity, knowledge and the city

Diskusi mengenai media, commons, pengetahuan, dan kota bersama Sirikit Syah, Marco Kusumawijaya dan Ari Juliano Gema. Foto: Erlin Goentoro

Discussion on media, commons, knowledge, creativity and the city, with Sirikit Syah, Marco Kusumawijaya and Ari Juliano Gema. Moderator: Andriew Budiman

The Sunday talk was about creativity, media, commons, community & participation with Ibu Sirikit Syah from Media Watch, Marco Kusumawijaya from Rujak Center for Urban Studies, and Ari Juliano from Creative Commons Indonesia. How can we utilise technology and media to deliver contextual knowledge, facts and realities of our city, along with its environmental, social, economic and cultural diversity? How can this knowledge prompts greater participation and creativity for the commons? f you have any blog, videos on vimeo or youtube, photographs on flickr, you should know about what creative commons license is to protect and spread knowledge from your works. For further search, just click and go visit their site or read a book entitled FFree Culture (Budaya Bebas) by Lawrence Lessig which you can get or borrow C2O Library & Collabtive. If you’re an Airlangga University’s student, you can borrow it from American Corner Library. I’d found that book a long time ago before I knew about what creative commons is from Amcor Library.

Sudut baca berbagai buku mengenai Surabaya. Foto: Erlin Goentoro

Books about Surabaya and city life

Istirahat sejenak

Break session

Snacks and coffee break from Kampung Arab!

Jajanan dan kopi Arab dari Nyonya Rugaiya, Adhiel dan teman-teman Kampung Arab. Foto: Inggit Fatmawati

Snacks and coffee from Nyonya Rugaiyah, presented by Adhiel and friends from Kampung Arab. Foto: Inggit Fatmawati

Meanwhile, we were in love with sambosa, traditional food from Kampung Arab that similar to pastry filled with ground lamb, onions and spices, ultra delicious! There were also Arabian coffee, that also tastes like mixed with ginger extract. I didn’t know how many glasses I drank, hihihi. They were presented by Adhiel Alba and peeps from Kampung Arab. (Editor: Initially, SUBfestive planned to involve people from Kampung Arab, particularly the domino players, to organise some games at the balcony. Unfortunately, although the organising committee has explained that there is no gambling during the games, and that the locals are proud that they manage to continue this traditional game despite the absence of any  monetary bets, the Surabaya Tourism Board insisted on forbidding the game from being carried out.)

Post a Place: handmade postcards about Surabaya

Post a Place, pameran kartu pos mengenai kota Surabaya. Foto: Erlin Goentoro

Post a Place, postcards exhibition about Surabaya and the places we love

Pameran Post a Place yang diselenggarakan bekerjasama dengan LOS. Foto: Erlin Goentoro.

Post a Place exhibition, co-organised with LOS

In this event, there were also an exhibition of Post A Place #2 that shows DIY postcards about Surabaya, it can be  in a form of sketch, doodle, or photograph. I made seven postcards for them.

Surabaya Sketchwar

On the opposite side of the room, there was also a sketch exhibition Surabaya Sketchwar, co-organised with the Orange House Studio. Through these sketches, Orange House Studio attempted to map out the mobilities of Surabaya’s residents.

Pameran Surabaya Sketchwar, memetakan mobilitas penduduk Surabaya. Oleh Orange House Studio. Foto: Erlin Goentoro

Pameran Surabaya Sketchwar, memetakan mobilitas penduduk Surabaya. Oleh Orange House Studio.

Treasure Hunting

There were also treasure hunting by STD atau Surabaya Tempo Dulu, a community of Surabaya’s history enthusiasts. They provided many trivial questions about Balai Pemuda and Surabaya in Dutch colonization era. Inyongski and me curious about one question, where is the mirror in Balai Pemuda that can reflect a Dutchman’s ghost, and mostly they answered “in Tourism Information Center”.

Berbagai petunjuk perburuan harta karun yang disiapkan oleh Surabaya Tempo Dulu. Foto: Erlin Goentoro

Berbagai petunjuk perburuan harta karun yang disiapkan oleh Surabaya Tempo Dulu.

akumassa video screening

After the break, we had akumassa video screening about various phenomena in Surabaya by KINETIK.

Obrolan dan pemutaran video akumassa oleh KINETIK. Foto: Erlin Goentoro

Screening and talk by KINETIK.

There were six videos being screened here: (1) A story in Ampel, (2) Western wind of  Cak Meli (in Pantai Ria Kenjeran), (3) Irama Budaya, (4) Torchlight market, a market that opens at 3am, (5) wayang Poo Tay Hie, and (6) a chess hawker centre.


Live music: Pathetic Experience. Foto: Erlin Goentoro

Live music: Pathetic Experience.

Finally, the event was wrapped up with SUB/SIDE live music. SUB/SIDE itself is an internet-based music label (netlabel) from Surabaya. Founded in 2013 under Ayorek! to respond to the lack of online music label in Surabaya, SUB/SIDE ams to archive and disseminate works by musicians from or in Surabaya, in the forms of downloadable digital audio format (at Other than online releases, SUB/SIDE also organises live events for interactions and cultural exchange. For SUBfestive, Ayorek! presents SUB/SIDE to the public, along with its SUB/SIDE Compilation vol. 1 CD, supported by multi-genre musicians in Surabaya: Alepak, Fraud, Hi Mom!, Mooikite, Moskimos and Pathetic Experience.

MC Atthur Razaki dan Eri Rukmana, kurator SUB/SIDE Compilation vol. 1

MC Atthur Razaki and Eri Rukmana, the curator of SUB/SIDE Compilation vol. 1


Guess who?

Fraud. Foto: Erlin Goentoro


Moskimos. Foto: Erlin Goentoro


Hi Mom! Foto: Erlin Goentoro

Hi Mom!

Mooikite. Foto: Erlin Goentoro


Thank you and please come again!

Thank you to everyone for their supports and participation in this event :) For those who’ve missed it, check out the photos in Google+ or Facebook. Check out the video coverage from SBOtv.

Berbagai produk Ayorek! yang diluncurkan

Berbagai produk Ayorek! yang diluncurkan

Also, if you’re interested in getting our (1) totebag, (2) book, (3) journal and (4) CD, you can preorder here.

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